1. Optimize your site for Voice Search
According to predictions, half
of the searches will be based on voice search feature in 2020. Therefore, we
suggest that you focus on this aspect of your online marketing strategies. In
other words, your business must be voice search supportive. For instance, you
can have the "near me" feature, which will recite the best local results if the
users use the term to make a voice search.
2. Benefit from Influencer Marketing
Currently, the fastest growing digital marketing is influencer marketing. The
thing is that people tend to purchase products recommended by their favorite
celebrities. These are known as social media influencers. Today, social media
influencers are also quite trustworthy in the eyes of their followers.
Therefore, you can hire them for your influencer marketing campaigns. The good
thing is that you don't have to spend a huge sum of money for these campaigns.
3. Revaluate your Paid Advertising
Campaigns With time, advertising is going
through a lot of changes. And this has changed the needs of businesses as well.
Today, the advertising trend is to focus on what a product or service can do for
the users. What you need to do is personalize the advertisements by including
the features of the products that the users may have a deep interest in. Aside
from this, the ads must be straightforward and concise.
4. Consider
Personalization
According to statistics, at least 70% customers that buy online
have a liking for personalization on blogs and sites. For instance, if a buyer
buys something from you, you may send them an email with their name in the
email. The good thing is that personalization is not a costly or complicated
process. The whole purpose of personalization is to make the buyers realize that
you value them.
5. Consider the Visual Search Feature
According to statistics,
visual search is also quite effective these days. In simple words, if a user
clicks a product photo of their choice, websites, such as Pinterest and Google
show the buying options right under the picture of that product. So, the buyers
have the liberty to buy the product by clicking the photo.
6. Post Video Content
Video content is quite popular on social media platforms, such as Facebook. If
you look at statistics, you will know that 52% of buyers feel more confident
when buying products after watching a video. As far as finding out more about a
product, at least 68% of buyers like to watch short videos instead of reading
long articles, manuals or infographics.
The Takeaway
Although the world of
digital marketing seems quite challenging, you can make these campaigns much
easier to run if you hire the services of a good online marketer. So, it's
better to look for a good professional service provider.
If you are looking for
automated SEO software for article marketing or increase website traffic, we
suggest that you check out AllStarBoost
Article Source:
http://EzineArticles.com/10291660
No comments:
Post a Comment